What successful athlete hasn’t devoted extraordinary effort to training and practice? But anyone who achieves extraordinary success-whether a CEO, philanthropist, entrepreneur, politician, or athlete-follows the 10X rule, whether they realize it or not. Setting 10X goals and taking extraordinary steps to achieve them isn’t taught in business schools. It takes extraordinary thinking and effort to achieve extraordinary success. Cardone refers to the latter as taking “massive” action. The 10X Rule for success is: set goals that are 10 times bigger than the average, then work 10 times harder than average to achieve them. Cardone argues you need to scale up your thinking and actions by a factor of 10. Instead of coming from external factors (money or connections), success comes from having the right mindset. Again, this is average thinking-they assume that by putting in a “reasonable” amount of effort they’ll succeed. Second, people fail to reach their goals because they underestimate what it will take to reach them and don’t apply enough effort. They don’t want to be unrealistic or risk failure, so they set seemingly attainable goals, yet still fall short. First, they don’t set high enough goals due to “average” thinking. Only the 10X Rule-setting extreme goals and taking extreme action to meet them-guarantees success and, unlike the above criteria, it’s available to everyone.Ģ) People don’t approach success the right way. People mistakenly think success requires having money, connections, talent, the right education, being in the right business, or being in the right place at the right time. In The 10X Rule, entrepreneur and motivational speaker Grant Cardone argues that people don’t succeed because:ġ) They misunderstand what it takes to be successful. Nearly everyone seeks the “holy grail” of success, but most people fall short. 1-Page Summary 1-Page Book Summary of The 10X Rule

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